(Source) It was an inevitable twist in a tawdry tale. Following on from the almost cult-level success of the ‘vajazzle’ comes its evil twin brother, the ‘pejazzle’.

Vajazzling - the decoration of the female nether regions with Swarovski crystals - has enjoyed a surge in popularity after The Only Way Is Essex’s Amy Childs started offering the service at her beauty salon.

Since then, the website responsible for supplying crystals to the Essex salon, vajazzleme.co.uk, has reported a massive hike in sales of their ready-made crystal designs which can be stuck on at home.

Salons, meanwhile, have reported a surge in numbers of women visiting for a more professional service, where crystals are applied individually with tweezers in a bespoke design.

But as popularity of the body adornment trend has grown, it has become clear that it is not only women interested in the service.

According to salon owners, 40 per cent of customers requesting the body bling are men.

As a result, the online supplier of the crystal designs has responded by designing a range of stick-on crystals just for men, named Pejazzles.

And who better than to launch the range than TOWIE star, club promoter and self-confessed Pejazzler, Mark Wright?

Mark is, he says, ‘keen to speak out’ for the growing number of men he claims are Pejazzling.

‘Women don’t necessarily want a rough and ready man. Some prefer a man who’s groomed and takes care of himself. It’s each to their own,’ he says.

But can a man really be taken seriously while decorated with Swarovski crystals - especially ‘down there’, as Mark calls it?